Your business’s branding and marketing communications tend to play a big role in how your brand and company are perceived among the masses. If you portray your brand as young and preppy, that is the type of audience you are likely to attract and that is exactly what would qualify as your brand persona.
To communicate this persona and brand image, companies undertake several measures such as creating brand logos, curating brand taglines, and ensuring color coordination in all marketing communications and through spokespersons. One effective and inexpensive way of conveying brand persona is through customized apparel for your employees and spokespersons.
Customized apparel and accessories are essentially a part of logo merchandising, which refers to using your logo on goods and services to either sell or give away to your customers and clients. Given below are four benefits of custom apparel and accessories for your business:
It helps build brand awareness
Custom apparel and logo merchandising essentially help companies build brand awareness. They act as a continuous source of advertising for your brand. Any employee, client, or customer wearing your company’s apparel turns into a walking and talking billboard for your company. For instance, many food, grocery, and parcel delivery companies have their vehicles, delivery bags, and rider gear customized in company colors and logos. This tends to catch the eye of your potential target audiences and builds brand awareness.
It helps serve a functional purpose
While designing custom apparel and accessories, companies should ensure not just good quality but also functionality so that the receiver of the apparel wears it on purpose rather than as an obligation. For instance, if your employees are visiting a 15-hour long expo to represent your company, they most likely need power banks for charging their phones and bags to carry things. You should hence be providing Business Tote Bags and customized power banks that they can show off and use at the same time. By providing attire or gear that is helpful for the receiver of your merchandise, you can ensure that they get more use for your gear.
It helps in relationship building
Logo merchandising and customized apparel help build long-lasting relationships with your customers and suppliers. Building relations with your employees is equally as important as retaining them, and logo merchandising helps you do just that. By providing customers and suppliers with custom accessories such as pop-sockets, USBs, phone chargers, wireless headphones, notepads, pens, and laptop cases, you are likely to build a relationship with them in the long run. By giving them something they use daily with your logo on it, you can ensure they think of your company every time they use it.
It’s a cost-effective marketing strategy
While other forms of marketing are short-lived – a TV or radio ad expires in less than a minute; a YouTube ad is skipped in 15 seconds, and vehicles pass by a billboard in an instant – customized apparel and accessories are gifts that keep on giving. Customized apparel and accessories are designed to be worn and used every day around friends, family, and colleagues that can see them. This acts as a cost-effective marketing strategy not just for the individual wearing it but also for the onlookers.
Customized apparel and accessories are essential for businesses to further their marketing efforts using tools like YouTube converter and build their brand persona. Whether these be flaunted during everyday business such as retail workers wearing company apparel daily, or during expos and tradeshows when all employees don company hats for representation, custom apparel is important and should be a part of every business’s marketing plan. It has more than one benefit and serves multiple purposes.