Business conferences are a great place to network with others in your industry, but you may find that you’re a little nervous about them. You may even feel a little “out of your league” at conferences where everyone else seems to know one another. The good news is that you can easily find the right people to talk to and make a great impression. If you are looking to build new business relationships and contacts, you should make an effort to find the following people at conferences:


Prepare an elevator speech

An elevator speech is a short and snappy summary of your business. It’s a high-level summary of your company, product, and services that you can deliver in the time it takes to ride an elevator (hence the name). It’s a quick and easy way of getting across the key points of your business, but it’s also an effective way of introducing yourself to potential business partners and customers at a conference.

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Your elevator speech is the only way to describe what you do or what your company does in a short amount of time. It must be precise and to the point. The purpose of an elevator speech is to create a lasting impression. An elevator speech is a great way to start a conversation and get people interested in your business. The next time you are at a conference, give it a try. It will help you start interesting conversations and get people interested in what your business is all about.


Offer business cards

Business cards are one of the more traditional ways to network. There are a few things you should do to ensure that you get the most out of your business cards. First, make sure you have a business card for all of your digital spaces as well as a stack of business cards ready to hand out to possible direct customers or partners. Second, ensure that your business card includes all your contact information, including an email address and social media accounts. Third, give your business card to the person with two hands rather than one. Not only will this show that you are confident in your business, but it will also show that you are a person of respect.

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Don’t forget branded merch

Networking is one of the most important parts of attending a conference. It’s your chance to meet other people in your industry and get to know them personally so you can work with them in the future. It’s also a great chance to make new contacts that can help you to promote your business. However, you shouldn’t go to a networking event without any materials to help you promote yourself. That’s why you should keep in mind to bring a lot of branded merch with you! This doesn’t only include your business cards and brochures but also your T-shirts, pens, and other items that you can hand out at the event. Many people are drawn to conferences and willing to talk to strangers because of all the free stuff they get. So make sure you have some branded merchandise on you. As a result, the other attendees will remember you and eventually seek you out for future business.

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You’re not just handing out t-shirts, but you’re handing out a free advertisement for your company and products. If you’re going to a conference with nothing to do with your business, you can still use the same idea by putting your logo on custom cotton canvas bags, stickers, keychains, lanyards, and other small items.


Openly communicate with people

The first step to networking with people is to be approachable. If you’re closed off and giving off the vibe that you don’t want to talk to anyone, then people will probably avoid you. Even if you don’t want to talk to anyone, you should still go up and say hello to people you know and introduce yourself to people you don’t know. Be open and friendly. Most importantly, don’t shove a business card in their hand and expect them to call you. Instead, have an engaging conversation with them. If you don’t want to talk to someone, that’s okay, too. You can just say hello politely and then walk away.

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Prepare easy conversation starters

First things first, you don’t want to be that person that stands alone at the networking event with a glass of wine in your hand, just waiting for someone to approach you. If you are going to a networking event, you should have a couple of conversation starters prepared. It could be something as simple as a list of questions you can ask the people you meet.

If you are going to a conference to meet new people and network, it is important to be able to start conversations easily. Just like a first date, you want to be able to start the conversation with easy openers. If you are going to a conference, you’re probably going there for a reason, so you will have a lot to talk about.

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Research the conference’s schedule beforehand

If you are planning to attend a conference organized by a specific industry or technology, then ensure that you have properly researched it beforehand. First of all, you will discover the topics that will be discussed. Secondly, you will learn about the speakers and their backgrounds. Thirdly, you will be able to see who will be attending the conference. It is not only important to research the conference itself but to read all of the information related to it. That is the only way to get a complete picture of the conference and your potential contacts.

When going to a conference, use the schedule to your advantage. Find out who’s going to be there, and then make a list of the names and companies of the people you’d like to meet. Googling these people beforehand can be helpful, but don’t spend too much time on it; you might end up feeling overwhelmed. Just use it as a starting point for your research.

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Know the attendees and potential business partners

You should know and research the attendees of the conference. A lot of networking is done before the conference, so if you want to get the most out of it, you need to make sure the people you meet are actually interested in what you do. Having an open mindset for everyone is a very important factor in networking. You do not have to have a prior business relationship with them. It’s better to have a new relationship than no relationship at all.


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