Today you cannot win your customers by chiming in their email boxes with promotions of ‘the best’ products. Everybody does it! So, you can’t stand out with this outdated strategy. In the age of a changed customer landscape, your customers need something more personalized. Customers’ expectations have increased, and they don’t satisfy with just a

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While a global pandemic hasn’t been great for businesses, it has had the hidden advantage of reducing consumer spending. Data published by online loan website Wonga provides some interesting stats about how lockdown impacted borrowing rates in South Africa. Wonga found that: In Level 5 lockdown, credit applications fell by 40%. The number of people

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